Privacy Policy

At Pexivita, accessible from pexivita.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Pexivita and how we use it.

1. Information We Collect

If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide.

When you register for an account or fill out our Metabolic Health Diagnostic Quiz, we ask for your contact information, including items such as name, company name, address, email address, telephone number, and diagnostic preferences (such as physiological weight, goals, age, and lifestyle habits).

2. How We Use Your Information

We use the information we collect in various ways, including to:

• Provide, operate, and maintain our website and diagnostic tools
• Improve, personalize, and expand our website performance
• Understand and analyze how you interact with our website modules
• Develop new products, services, features, and functionality
• Communicate with you to provide customer support and report updates
• Send you emails regarding your metabolic test reports
• Find and prevent fraudulent actions

3. Log Files and Telemetry

Pexivita follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this as part of hosting services' analytics. The information collected by log files includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information.

4. UTM and Cookie Tracking

Like any other website, Pexivita uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other tracking parameters.

We also capture standard advertising metrics (such as utm_source, utm_medium, utm_campaign, gclid, and other related variables) upon entry. These are preserved securely in your local storage memory to maintain personalized experiences without server tracking delays.

5. CCPA and GDPR Data Protection Rights

We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

• The right to access – You have the right to request copies of your personal data.
• The right to rectification – You have the right to request that we correct any information you believe is inaccurate.
• The right to erasure – You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing – You have the right to request that we restrict the processing of your personal data.
• The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability – You have the right to request that we transfer the data that we have collected to another organization.

6. Contact Information

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us at: contact@pexivita.com.